Client:
Product
Age of Social Media Presence:
2 months
Effort:
Owner of business figuring it out
While performing an intake for a client we discovered how social media was happening to the brand. Sure, there was a Facebook Page and a Twitter account that needed guidance but there were some other things too.
Turns out, the brand had been “pinned” on Pinterest 31 times. In case you skipped over the intro, the Brand’s online presence was only 2 months old.
We quickly helped the Brand claim their identity on Pinterest and came up with a strategy for leveraging the platform.
However, something VERY interesting happened:
As you can see, representing the Brand, we followed the Pinner on Pinterest then noticed their Twitter profile. Following them on Twitter showed an interest in them, beyond their pins. The Pinner quickly refollowed the Brand on Twitter & also “liked” the brand’s Facebook Page, without any ‘call to action’.
Why?
Community.
The saying it takes a village to raise a child … in today’s marketplace ~ it takes a community to raise a brand.
What happens next?
The Pinner will continue to watch the Brand. Following the pins, having conversation on Facebook and even retweeting the Brand’s voice to her following a.k.a. community.
Then. When the shopping decision arises to interact with a product in the Brand’s category, she will already feel like she has a friend who can meet her needs. Whether she is recommending the product, shopping for a gift or in need of the item herself the relationship will immediately come to mind.
This, my friends, is the way Top Of Mind works in new media marketing.
Do you have a “case study”? Or have you experienced a similar circle of life? We’d love to hear about it in the comments below!
